Privacy Policy

Our Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services.

What Information Do We Collect?

When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.

Personal Information You Choose to Provide:

Email Information.

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

Web Site Use Information

Similar to other commercial Web sites, the BritPrice Web site utilizes a common technology called "cookies" (see explanation below, "What Are Cookies?") and Web server logs to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site. We, our advertisers and ad serving companies may also use small pieces of code called “web beacons” or “clear gifs” to determine which advertisements and promotions users have seen and how users responded to them.


What are Cookies?

Cookies are messages that web servers pass to your web browser when you visit Internet sites. Your browser stores each message in a small file, called cookie.txt. When you request another page from the server, your browser sends the cookie back to the server. These files typically contain information about your visit to the web page, as well as any information you've volunteered, such as your name and interests. The term "cookie" is an allusion to a Unix program called Fortune Cookie that produces a different message, or fortune, each time it runs. Examples of cookies Cookies are most commonly used to track web site activity. When you visit some sites, the server gives you a cookie that acts as your identification card. Upon each return visit to that site, your browser passes that cookie back to the server. In this way, a web server can gather information about which web pages are used the most, and which pages are gathering the most repeat hits. Cookies are also used for online shopping. Online stores often use cookies that record any personal information you enter, as well as any items in your electronic shopping cart, so that you don't need to re-enter this information each time you visit the site. Servers also use cookies to provide personalized web pages. When you select preferences at a site that uses this option, the server places the information in a cookie. When you return, the server uses the information in the cookie to create a customized page for you. Security concerns Only the web site that creates a cookie can read it. Additionally, web servers can use only information that you provide or choices that you make while visiting the web site as content in cookies. Webmasters have always been able to track access to their sites, but cookies make it easier to do so. In some cases, cookies come not from the site you're visiting, but from advertising companies that manage the banner ads for a set of sites (such as DoubleClick.com). These advertising companies can develop detailed profiles of the people who select ads across their customers' sites. Accepting a cookie does not give a server access to your computer or any of your personal information (except for any information that you may have purposely given, as with online shopping). Servers can read only cookies that they have set, so other servers do not have access to your information. Also, it is not possible to execute code from a cookie, and not possible to use a cookie to deliver a virus.